Legal
Cookie Policy
Last updated: January 1, 2025
This Cookie Policy explains how Zyptr Technologies Private Limited ("Zyptr", "we", "our", or "us") uses cookies and similar tracking technologies on our website at zyptr.com. It explains what these technologies are, why we use them, and your rights to control their use.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to site owners about how the site is being used.
Cookies can be "session cookies" (deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them). They can be set by the website you're visiting ("first-party cookies") or by third-party services operating on that site ("third-party cookies").
2. How We Use Cookies
We use cookies for the following purposes:
- Essential operation — to ensure the website functions correctly and securely
- Performance measurement — to understand how visitors use our site so we can improve it
- Preference storage — to remember your settings and preferences across visits
- Marketing analytics — to measure the effectiveness of our advertising and understand where our visitors come from
3. Cookies We Use
The table below details the specific cookies used on this site.
Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as the site cannot work properly without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __csrf_token | Cross-site request forgery protection | Session |
| session_id | Maintains your session state across page requests | Session |
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve the site's structure and content.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes unique users | 2 years |
| _ga_* | Google Analytics — maintains session state | 2 years |
| _gid | Google Analytics — distinguishes users | 24 hours |
| _gat | Google Analytics — throttles request rate | 1 minute |
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages.
| Cookie Name | Purpose | Duration |
|---|---|---|
| zyptr_pref | Stores your cookie consent preferences | 1 year |
| zyptr_theme | Remembers your display preferences | 1 year |
Marketing & Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant content or advertisements on other sites.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel — tracks conversions from ads | 3 months |
| li_sugr | LinkedIn Insight Tag — audience analytics | 3 months |
4. Third-Party Cookies
Some cookies on our site are set by third-party services. We use the following third-party services that may set cookies:
- Google Analytics — website traffic analysis. Google Privacy Policy
- LinkedIn Insight Tag — professional audience analytics and ad performance. LinkedIn Privacy Policy
- Meta Pixel — conversion tracking for social media advertising. Meta Privacy Policy
These third parties have their own privacy policies and may use the information collected via their cookies independently of Zyptr. We recommend reviewing their respective policies.
5. Managing Your Cookie Preferences
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies from being set
- Delete all cookies when you close your browser
To manage cookies in your browser, refer to the help documentation for your browser:
Opt-Out Tools
You can also opt out of specific third-party tracking using these tools:
Please note that blocking cookies may affect the functionality of this and many other websites. Strictly necessary cookies cannot be disabled as they are required for the site to function.
6. Cookie Consent
When you first visit our website, you will be presented with a cookie notice allowing you to accept or manage cookie preferences. Your choices are stored in a preference cookie for one year. You can update your preferences at any time by clearing your browser cookies and revisiting the site.
7. Similar Technologies
In addition to cookies, we may use other similar technologies such as:
- Local storage — similar to cookies but stores more data and is not sent to the server with each request
- Session storage — like local storage but cleared when the browser tab is closed
- Pixel tags / web beacons — small transparent images embedded in emails or pages to track whether they have been opened or viewed
8. Changes to This Policy
We may update this Cookie Policy from time to time as we add new features, use new third-party services, or as laws change. We will update the "Last updated" date at the top of this page when we make changes. We encourage you to check this page periodically.
9. Contact Us
If you have questions about our use of cookies, please contact us:
- Email: privacy@zyptr.com
- General inquiries: info@zyptr.com
- Phone: +91 63643 41853
- Address: Zyptr Technologies Private Limited, Bengaluru, Karnataka, India